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Logos and Branding

Your brand identity is what defines your company and helps you stand out from the crowd of competitors in your space. It encompasses your beliefs, values, imagery, and how others feel about you. At Hopeworks Web, we can design professional logos and brand guidelines that support your identity and beliefs—starting with the visuals.

Your company’s visual assets are an essential part of your website, marketing materials, and company swag. Make your company memorable with Hopeworks Web. 

Our logo & branding assistance includes:

  • Custom Logo Design
    • After consulting with you, we begin the logo design process. We conduct research and design our first round of mock-ups. From there, we make revisions, and once everything is approved, we start production. You’ll be delivered all of the files you need along with comprehensive training on where to use what. 
  • Brand Color Selection
    • Our team works with you to figure out how you want others to feel about your brand. Knowing what emotions you want to evoke can help us decide on what colors to choose. We also analyze your competitors and experiment with different palettes to ensure the final product is one that you’re happy with. 
  • Font Suite Choices
    • Your brand’s font should show off your personality, be legible, and work across multiple different platforms. Like color, the font you choose will also determine how others feel about your business. We can help you select a font suite that’s complementary to your brand.
  • Brand Brainstorming
    • Whether you’re starting to develop a brand strategy or going through a brand repositioning, our team can guide you through a brand brainstorming session. We can help you determine everything from your unique selling proposition to your target audience, brand voice, and more. 

When you partner with Hopeworks Web on a new website, we offer graphic design services for those starting from scratch. If you already have graphics you love, we’ll seamlessly integrate them into your web design. 

Look at our work for the Camden Education Fund! We designed their logo, helped them imagine their branding and brand identifiers, and came up with their brand colors.

Graphic Design

Visual assets are essential for any brand or business. The graphics featured on your website, marketing materials, and company swag are what make you memorable and stand apart from the crowd. When you partner with Hopeworks Web on a new website, we offer graphic design services for those starting from scratch. If you already have graphics you love, we’ll seamlessly integrate them into your web design.

Our graphic design services include:

  • Logos and Branding
  • Website Covers
  • Email Designs
  • & More

At Hopeworks Web, we’re ready to bring your vision to life. If you don’t have a vision, that’s okay, too! The Hopeworks Web team learns your business inside and out so that we can create the right logo and branding for your company.

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